Welcome video from The Book Shop owners Michael Whitlow, Creative Director/Copywriter and Kimberley Craig, Creative Director/Copywriter.
About Mike: Mike started his advertising career in Chicago, then moved out west to Los Angeles where he has worked on accounts that include Honda, Arco, Toyota, Denny’s, California Lottery and Nike to name a few. Some ad agencies included FCB, Muse Agency, BBDO and Saatchi & Saatchi. Mike is currently a Professor in the ad department at CSULB in Long Beach California and is also a teacher at The Book Shop.
About Kim: Kim started as a Junior Copywriter on Taco Bell and Princess Cruises. Over the years she has worked on clients that include California Lottery, Neutrogena, Toyota, PUR Water, Zacky Farms, McDonald's and many more. Some ad agencies included DDB, Ogilvy & Mather and Saatchi & Saatchi. She is currently freelancing in the Los Angeles area and teaches at The Book Shop.Welcome to The Book Shop Advertising Portfolio Development Workshops online courses! You’ve come to the right place if you’re looking to get a job on the creative side of advertising. Our online creative concept classes are intended for those interested in becoming Copywriters and Art Directors in the advertising field or for anyone who wants to learn how to create great advertising for their own business and beyond. These courses will help you to build a print portfolio (otherwise known as “your book”) of ads so that you can go out and get a job at an ad agency, big or small. What we have learned about the creative process is that when you know how to do good print advertising, it easily translates to the various other mediums that you will be working on at an agency -- such as TV commercials, interactive creative ideas and even social media ideas. It all comes from learning how to “think” about advertising in a creative way.
There are a number of advertising schools around the country these days and many can be quite expensive to attend. In both our online and Los Angeles/Orange County live classes, we offer rates that are far less than the cost of many of these advertising schools. Our students, who are now working professionals, often tell us that they found The Book Shop not only to be a great resource for putting together the kind of portfolio that landed them jobs, but also to be one of the most affordable ad schools around. We’d like to help you too!
So let’s get started!
