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| Please select the workshop(s) below that you want to take. If you are taking them individually, you can sign up for one, complete it, then come back here to sign up for the next level and so on. The login you receive after paying is good for up to 4 months from sign up before it expires, so if you are not buying all of the courses in one package (which is a good idea because you save $100! Login good for 12 months from sign up so you can complete them all) then only buy them one at a time so you don’t have them all expire in 4 months from the time you sign up.
SAVE $100 when you buy the full package of courses, now!
Introductory Workshop/Intermediate Workshop/Advanced Workshop and either Body Copy/Radio Writing Workshop or Art Direction/Layout Workshop (4 classes total) for $1800 (you save $100!)
Note: If someone else is paying for your classes or if you are using someone’s credit card, please advise them that the payment will show up on their statement as “THEBOOKSHOPADV” so that they know what it is. Thank you!
Please note: Since The Book Shop is a “school/service” and not a product, we cannot give refunds for courses paid and signed up for. Thank you.
This course teaches the differences between ads that work and those that don’t and why. In this online course, you will learn from example ads and assignments that are designed to help you better understand the creative process and what makes an ad memorable and unique. By the end of this nine-week course, you will have an understanding of how the concept process works and a good start towards ads that stand out from the rest, which will prepare you for the Intermediate level class. Be sure to start here if you have had no other experience or courses in concept development for advertising. Working at an ad agency, even as an assistant in the Creative Department won’t be enough, as you really need hands-on experience to start in any other level.
(You will have 4 months from sign up to complete this workshop until your login expires)
Prerequisite: The Book Shop Introductory online course or at least one semester of a college course that included lessons in advertising concept with in-class critiques.
The Intermediate Workshop takes it up a notch by introducing you to campaign work. During this nine-week online course, you will be shown various advertising print campaigns and given step-by-step instruction on how to create campaigns that generate attention. We will get into the strategy behind the campaigns and knowing your target. Because campaigns are an important part of building a portfolio, this class begins to really push and prepare you to do better advertising in an effort to continue to build your books.
(You will have 4 months from sign up to complete this workshop until your login expires) Prerequisite: The Book Shop Introductory & Intermediate online courses or at least several semesters of a college course that included lessons in advertising concept with in-class critiques.
By the time you reach the Advanced Workshop, you have been working hard on campaigns and have a full understanding of the concept process and what makes an ad strong. In this course, you will continue to build your portfolios with more campaign work, honing in even more on your target to really make an emotional connection. The assignments in this nine-week online workshop are designed to really push your thinking so that your ads really begin to cut through as you gain more pieces for your portfolio. Integrated campaigns, such as outdoor, print & interactive and how they all work together will be explored. Example campaigns and exercises allow you to learn what kind of work is getting noticed so that you too can create the kinds of campaigns for your portfolio that will help you to land a great job.
(You will have 4 months from sign up to complete this workshop until your login expires) Prerequisite: The Book Shop Introductory, Intermediate & Advanced online courses or at least a year or more of a college course that included lessons in advertising concept with in-class critiques.
This online workshop teaches writers how to focus in on body copy in their ads for their portfolios. During this course, you will see examples of copy that sells, yet remains creative and interesting to read. You will get assignments that push you to write copy that makes your ads stand out. This course will also teach you how to write breakthrough radio commercials with exercises, sample scripts and actual radio spots for you to listen to. At the end of this nine-week online course, students will have the knowledge to take the ads that they have created from the other workshops and add body copy to their campaigns as well as create radio scripts to include in their portfolios.
(You will have 4 months from sign up to complete this workshop until your login expires)
Prerequisite: The Book Shop Introductory, Intermediate and Advanced online workshops or any other courses elsewhere on advertising concept (not just design courses) at a college etc. that included getting in-class critiques on advertising campaigns. It is important to have had multiple classes in concept and coming up with ad campaign ideas before taking this class which incorporates your thinking and learnings from those workshops.
This online workshop teaches Art Directors how to create attention-getting layouts from their ad campaigns for their portfolios. Students will learn how to decide whether to design a spread or single page ad, what type style/font to use, which visuals will work best in the layouts and all about balance and design for their ads. At the end of this nine-week course, students will come away with the knowledge to create finished pieces/campaigns for their portfolios.
(You will have 4 months from sign up to complete this workshop until your login expires) $1800 for all 4 Workshops (a $100 savings!)
(You will have 1 year from sign up to complete these workshops until your login expires)
$1800 for all 4 Workshops (a $100 savings!)
(You will have 1 year from sign up to complete these workshops until your login expires)
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