Introductory Workshop
This course teaches the differences between ads that work and those that don’t and why. In this online course, you will learn from example ads and assignments that are designed to help you better understand the creative process and what makes an ad memorable and unique. By the end of this nine-week course, you will have an understanding of how the concept process works and a good start towards ads that stand out from the rest, which will prepare you for the Intermediate level class. Be sure to start here if you have had no other experience or courses in concept development for advertising. Working at an ad agency, even as an assistant in the Creative Department won’t be enough, as you really need hands-on experience to start in any other level.
Intermediate Workshop
The Intermediate Workshop takes it up a notch by introducing you to campaign work. During this nine-week online course, you will be shown various advertising print campaigns and given step-by-step instruction on how to create campaigns that generate attention. We will get into the strategy behind the campaigns and knowing your target. Because campaigns are an important part of building a portfolio, this class begins to really push and prepare you to do better advertising in an effort to continue to build your books.Advanced Workshop
By the time you reach the Advanced Workshop, you have been working hard on campaigns and have a full understanding of the concept process and what makes an ad strong. In this course, you will continue to build your portfolios with more campaign work, honing in even more on your target to really make an emotional connection. The assignments in this nine-week online workshop are designed to really push your thinking to the next level so that your ads really begin to cut through as you gain more pieces for your portfolio. Integrated campaigns, such as outdoor, print & interactive and how they all work together will be explored. Example campaigns and exercises allow you to learn what kind of work is getting noticed so that you too can create the kinds of campaigns for your portfolio that will help you to land a great job.Body Copy/Radio Writing Workshop (Copywriters Only)
This online workshop teaches writers how to focus in on body copy in their ads for their portfolios. During this course, you will see examples of copy that sells, yet remains creative and interesting to read. You will get assignments that push you to write copy that makes your ads stand out. This course will also teach you how to write breakthrough radio commercials with exercises, sample scripts and actual radio spots for you to listen to. At the end of this nine-week online course, students will have the knowledge to take the ads that they have created from the other workshops and add body copy to their campaigns as well as create radio scripts to include in their portfolios.
Art Direction/Layout (Art Directors Only)
NOTE: THIS IS NOT A COMPUTER CLASS. IT IS VERY IMPORTANT TO ALREADY KNOW HOW TO USE THE LATEST DESIGN PROGRAMS ON THE COMPUTER.
This online workshop teaches Art Directors how to create attention-getting layouts from their ad campaigns for their portfolios. Students will learn how to decide whether to design a spread or single page ad, what type style/font to use, which visuals will work best in the layouts and all about balance and design for their ads. At the end of this nine-week course, students will come away with the knowledge to create finished pieces/campaigns for their portfolios.
